Privacy Policy

Last updated: June 2026

Welcome to the Dreamworks Beds website. (“we”, “our”, “us”).

We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

This Privacy Policy explains what personal information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.

By using this website, you acknowledge that you have read this Privacy Policy.

1. Who we are

The data controller responsible for your personal information is:

  • Dreamworks Beds Limited
  • Registered Office: 7 Brook Lane, Brook Lane Industrial Estate, Westbury, Wiltshire, BA13 4EP
  • Email: sales@dreamworksbeds.com
  • Telephone: 01373 859913

2. Information we collect

We only collect personal information that is necessary for the operation of our website and to respond to enquiries.

The information we may collect includes:

Information you provide

When you complete our Contact Form or email us directly, we may collect:

  • Name
  • Email address
  • Telephone number (if provided)
  • Company name (if provided)
  • Any information contained within your enquiry

Providing this information is entirely voluntary, although we may be unable to respond to your enquiry if sufficient information is not supplied.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Operating system
  • Device type
  • Date and time of your visit
  • Pages visited
  • Time spent on pages
  • Navigation paths
  • Referring website
  • General geographic location derived from your IP address
  • Cookie identifiers (where consent has been provided)

This information helps us improve the performance, usability and security of our website

3. How we use your information

We use personal information only where we have a lawful basis to do so.

Your information may be used to:

  • Respond to your enquiry.
  • Provide information you have requested.
  • Communicate with you regarding your enquiry.
  • Improve our website.
  • Analyse website traffic and visitor behaviour.
  • Monitor website performance.
  • Protect our website against misuse or malicious activity.
  • Comply with legal and regulatory obligations.
  • Establish, exercise or defend legal claims where necessary.

We do not sell or rent your personal information to third parties.

4. Our lawful basis for processing

Under UK GDPR we rely upon one or more of the following lawful bases.

Legitimate Interests

We process personal information where it is necessary for our legitimate interests, including:

  • responding to enquiries;
  • maintaining website security;
  • improving our website;
  • managing our business effectively.

Before relying upon this lawful basis we consider your interests, rights and freedoms to ensure they are not overridden.

Consent

We rely upon your consent before placing non-essential cookies on your device.

This includes cookies used for:

  • Google Analytics 4;
  • website performance analysis;
  • visitor statistics.

You may withdraw or amend your consent at any time using the Cookie Settings available on our website.

Legal Obligation

We may process personal information where necessary to comply with legal obligations, including responding to lawful requests from public authorities or regulatory bodies

5. Google Analytics 4

Our website uses Google Analytics 4 (“GA4”) to help us understand how visitors use our website.

Google Analytics helps us analyse information such as:

  • how visitors found our website;
  • which pages are viewed most frequently;
  • how long visitors remain on pages;
  • how users navigate around the website;
  • technical information regarding devices and browsers.

This information enables us to improve the content, functionality and performance of our website.

Google Analytics 4 uses cookies and similar technologies to collect this information.

Google Analytics is only activated after you have provided your consent through our cookie consent banner.

If you decline analytics cookies, your visit will not be included in our analytics reporting.

Google may process certain information on servers located outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with UK GDPR.

We have configured Google Analytics to use the minimum level of personal data reasonably required for website analytics.
We do not use Google Analytics to identify individual visitors.

6. Cookies

Our website uses cookies to provide core functionality and, where you have consented, to analyse website usage.

Cookies are small text files placed on your device by your web browser.

Some cookies are essential for the operation of the website.
Others help us understand how visitors interact with the website.
Further information is available in our Cookie Policy.

7. Cookie Consent

When you first visit our website, you will be presented with a Cookie Banner.

You may choose to:

  • Accept all cookies;
  • Reject all non-essential cookies;
  • Manage your cookie preferences.

No analytics or other non-essential cookies will be placed on your device until you have given your consent.

You may change your preferences at any time by selecting the Cookie Settings link available on the website.

8. Contact Forms

If you submit an enquiry through our Contact Form, we use the information you provide solely for the purpose of responding to your enquiry.

We do not use contact form enquiries for marketing unless you have separately requested marketing communications or provided your explicit consent.

We ask that you do not include sensitive personal information within your enquiry unless it is necessary.

9. Marketing Communications

Our websites are not intended to collect marketing subscriptions through the Contact Form.

If, in the future, we offer email newsletters or promotional communications, these will only be sent where permitted by applicable law or where you have provided the necessary consent.

You may withdraw your consent at any time.

10. Sharing your information

We may share personal information with trusted third-party service providers where necessary for the operation of our business.

These may include:

  • website hosting providers;
  • IT support providers;
  • website developers;
  • analytics providers;
  • legal advisers;
  • professional advisers.

These organisations are required to protect your information and process it only in accordance with our instructions where applicable.

We will never sell your personal information.

11. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including recognised international transfer mechanisms approved under UK data protection legislation.

12. Data Security

We take appropriate technical and organisational measures to protect personal information.

These measures include, where appropriate:

  • encrypted website connections (HTTPS);
  • access controls;
  • secure hosting;
  • software updates;
  • firewall protection;
  • malware protection;
  • restricted staff access;
  • regular security monitoring.

Although we take reasonable precautions, no website or internet transmission can ever be completely secure.

13. How long we keep your information

We only retain personal information for as long as necessary.

Typical retention periods are:

Information Typical Retention
Contact Form enquiries Up to 24 months after the enquiry has been completed
Website server logs Up to 12 months
Google Analytics data Up to 14 months
Cookie preferences Up to 12 months

Where necessary, information may be retained for longer to comply with legal obligations or resolve disputes.

14. Your rights

Under UK GDPR you have the right to:

  • request access to your personal information;
  • request correction of inaccurate information;
  • request deletion of your information in certain circumstances;
  • request restriction of processing;
  • object to certain types of processing;
  • request transfer of your information where applicable;
  • withdraw consent at any time where processing relies upon consent.

If you wish to exercise any of these rights, please contact us using the details above.

We will normally respond within one month.

15. Third-party websites

Our website may contain links to other websites.

We are not responsible for the privacy practices or content of third-party websites.

We encourage you to read their privacy policies before providing personal information.

16. Children’s Privacy

Our website is intended for adults.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that such information has been collected inadvertently, it will be deleted as soon as reasonably practicable.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised “Last Updated” date.

We encourage visitors to review this policy periodically.

18. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

  • Dreamworks Beds Limited
  • Registered Office: 7 Brook Lane, Brook Lane Industrial Estate, Westbury, Wiltshire, BA13 4EP
  • Email: sales@dreamworksbeds.com
  • Telephone: 01373 859913

19. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have the opportunity to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk